According to 2025 statistics, the number of students from multicultural families in Korea is approximately 170,000. Many of them look for private education and training centers outside of school, but training centers that only operate in Korean are not found in their search results.
Search patterns of parents from multicultural families
- Parents from China → “English tutoring class near Suwon” (search in Chinese)
- Parents from Vietnam → ChatGPT questions in Vietnamese
- Parents from Russia → Russian language school recommended keywords
AI reconstructs search results based on the user's input language. Therefore, even within the same training center, content must be organized in multiple languages to reach a diverse range of parents.
10 languages — why this combination?
- 한국어 — 기본
- 영어 — 글로벌 표준
- 중국어 — 다문화 1위 출신
- 베트남어 — 결혼 이민자 다수
- 일본어 — 인접국 거주민
- 러시아어 — 고려인 / 러시아·우즈벡 출신
- 우즈벡어 — 중앙아시아 노동자 가정
- 몽골어 — 결혼·노동 이민자
- 태국어 — 동남아 결혼 이민자
- 필리핀어(타갈로그) — 영어 보조 + 필리핀 학부모
Training centers that organize content in these 10 languages can coverapproximately 95%of multicultural families in Korea.