"우리 동네에서 영어 잘 가르치는 교습소 어디야?"
After 2025, the way parents search will fundamentally change. Instead of asking questions through the Naver or Google search box, questions are asked directly to generative AI such as ChatGPT, Gemini, and Perplexity.
Why did the search method change?
- 대화형 인터페이스: 키워드 검색 → 자연어 질문
- 맞춤 추천: AI가 학부모의 상황을 이해하고 맞춤형 답변 제공
- 광고 피로감: 검색 결과 상단의 광고를 학부모들이 신뢰하지 않음
What does AI look at and recommend?
- 공개된 신뢰성 있는 데이터 — 광고비가 아닌 실제 콘텐츠
- 최신성 — 정기적으로 업데이트되는 정보
- 다국어 가용성 — 다문화 가정 시대의 필수 요소
- 권위 있는 출처 — 협회·연합회 같은 공신력 있는 채널의 인용
“I’ve done well without a website or blog…”
This is a shocking change for training centers that have been operating through word of mouth and neighborhood recognition for the past 30 years. However, if it is excluded from AI recommendations, it will become increasingly difficult to attract new students, which may eventually lead to the school's closure.
Gyeonggi Province Training Center Association has started supporting 10 language homepages and blogs, 4 AI content production, and video and shorts AI editing so that member training centers can be exposed first in AI search results.